Digital Marketing Executive

Location: Head Office. Hillington Industrial Estate, G52 4PX (Full Time/Permanent)

Reporting to the Head of E-Commerce, we are looking for an experienced Digital Marketer, specialising in Social Media & Content Creation to join our growing eCommerce team. This is an exciting opportunity to lead our brand's social media strategy and help build our presence across multiple online platforms - including Facebook, Instagram, Youtube, and TikTok.

We want you to push the boundaries and deliver engaging and creative content. So if you are Social Media savvy, have a passion for creating innovating and engaging digital content, have commercial experience, and hungry for a fresh challenge, we want you to be part of our team.

DUTIES AND RESPONSIBILITIES:

• Creating and uploading written, photo, and video content for our digital marketing channels
• Lead day-to-day running of copy tasks and projects
• Proofread and produce on-brand copy to inform and engage our customers
• Maintain consistency and quality output throughout your work
• Researching keywords and work closely with our SEO-lead
• Develop and maintain close and productive working relationships with the Ecommerce team
• Create video content to showcase our products
• Create content for our website blogs to engage and inform our customers about our products and what we have in stock
• Create and maintain pages and content using our CMS systems - including Shopify and Prestashop
• Implementing content into email campaigns using Klaviyo
• Implement SEO, keyword and content changes following consultation with our SEO executive
• Plan and priorities workload according to business critical projects
• Identify and highlight improvements to systems and processes on a continual basis
• Work closely with our sales team to generate content to support existing customers both B2C and B2B
• Develop regular campaigns for prospects and existing customers
• Approach and manage influencer marketing campaigns on Instagram, Facebook etc
• Plan and oversee brand’s social media activity on Instagram, Facebook, Tik Tok and others
• Measure performance of digital marketing efforts using a variety of Web Analytics tools

DESIRED SKILLS

• Proven knowledge of digital marketing campaigns
• Knowledge and application of a wide range of digital marketing techniques and concepts
• Strong IT capability
• Strong communication skills and good written English
• Strong understanding of current online marketing concepts, strategy, and best practice
• Creative Content Writing experience
• Experience with Paid Social ads
• Experience within retail/distribution business
• A degree in marketing or related field, preferable but not essential
• Minimum two years experience within a marketing role
• Knowledge of Google Analytics
• Comfortable working individually, but also with colleagues, helping to deliver cross-channel marketing activities
• Experience working with Shopify, CMS, and Email Marketing systems
• B2C Brand Experience
• Photoshop Experience
• Ability to work under pressure and to meet tight deadlines

 MORE INFORMATION

• 5 days over 7
• 28 days annual leave
• Provide a competitive salary
• Staff discounts on company products
• Casual working environment
• Casual dress code

HOW TO APPLY:

For more information and to apply, send your C.V. and cover letter to admin@wetwallsandceilings.co.uk